Areas of expertise
- Technical SEO: site crawls, indexation and crawl-health audits, structured data and URL architecture
- Organic search strategy: multi-market campaigns, content hubs, traffic recovery and performance reporting
- AEO (Answer Engine Optimization): making content citable and easy to extract for answer engines
- GEO (Generative Engine Optimization): improving how brands appear in generative search results
- Tooling: building custom SEO tools in Python, including a Scrapy-based crawler for audits
Background
I'm a non-technical founder and consultant. I don't have a computer-science background, but I learned enough Python to build the audit tooling my practice needed, and I write about that process so others in similar positions can see what's possible.
Featured writing
Building Our Own SEO Crawler: A Non-Coder's Guide to Solving Your Own Problems
How I built a technical SEO crawler with Scrapy, BeautifulSoup and SQLite, and why owning your audit stack can make sense.
Get in touch
For consulting enquiries, guidance on building your own SEO tools, or a conversation about whether building or buying is right for you, send me an email.